Blue Ocean Strategy

The rapid pace of innovation and change in recent years has led scholars and executives to search for an approach to strategy that is more dynamic than Harvard Professor Michael Porter’s classic “five forces.” One of the most successful efforts to do so is the book “Blue Ocean Strategy,” by W. Chan Kim and Renee Mauborgne.

In this audio log, you will learn about the philosophy of blue ocean and strategies to put into place in your everyday life to help you achieve a blue ocean way of thinking.